Welcome to The Blog Tutor.

My name is Cary Ganz and I  will be your host as we all strive to make sense out of the overwhelming amount of information flooding our internet airwaves.

Who Am I?

For several years now I have been a blogger but more importantly an observer of the blogging phenomenon. I say this because, just like you, I’ve been totally frustrated by the amazing amount of misinformation, lies, abusive sales pages, annoying emails, rehashed PDFs, long winded videos (some without a pause button) etc.

I’ve sat back and read everything available, listened to the videos and watched as promise after promise is not kept. I’ve bought just about everything and returned a whole bunch disappointed in the performance.

So, probably like you, I see the huge potential for blogging but need to cut through the garbage to find the pearls.

The Blog Tutor will hopefully provide just that type of oasis for truth and honesty in a very confusing technological world. I certainly do not profess to know everything and hope that each and every visitor will contribute their knowledge and wisdom in order to develop a community of well informed bloggers.

Over the coming days, weeks and months I plan on writing posts on a wide variety of subjects all relating to blogging. I’ll also review many of the products I currently use and also discuss the reasons why I stopped using many of the products I subsequently have returned. I do not intend on doing any kind of ‘product bashing’ although many of these so-called ‘new and unique’ products are far from what is advertised , I want you to just take what I personally say as just one man’s opinion. Certainly there many be others that find these very same products to be better than chocolate chocolate chip ice cream (my personal favorite).

Additionally during my posting  I will mention some of my  other blogs as a source of information and example. Feel free to comment on them as well. I appreciate any and all input.

Well, that’s it for now. Please check back often at The Blog Tutor.

Technorati estimates in its recent State of the Blogosphere that it has indexed 133 million blogs since 2002. And yet there are thousands of new blogs born daily. Some of them last and some of them don’t. They don’t last because the blog publisher gives up before they even really get started. Or they die a fast death due to the blogger not doing what is needed to make sure their blog succeeds.

Many, if not most of the people I talk to about blogging ask the same question, “how can I compete with 133 million blogs and get traffic on mine?” First of all, you are not competing with 133 million. Yes, there may be 133 million blogs being indexed by Technorati. The question you need to consider, how many of those blogs are even active. Do they post any longer and did they ever post to them. I would venture the guess the answer is no. Yes, there are a lot of blogs out there. But there are ways to make sure your blog will be successful.

The first thing you need to do is to make sure your blog does not fail before it even gets started. And you need to be aware of why blogs fail.

Here are some of the reasons blogs fail

1. Not setting clearly defined goals

There are a number of reasons you might want to start a blog for your business. However, before you start, what are you wanting to accomplish with your blog. Is it to reach out and connect with your customers and/or clients. Carry on a conversation with them about your products or services. Give your customers and/or clients a way to give you feedback or input on your business. Do you want a blog so you can have a way to “advertise” your wares or services? Or are you wanting a way to market by using an educational based marketing tool where you provide information to your audience so they are better informed. Are you wanting to drive traffic to your business Web site, increase subscriptions to a newsletter or other company publication. Or are you wanting to get people to talk about you either in the press or on other blogs.

No matter what the goal of your blog might be, the key is to set some and make sure they are clearly defined. You want you and your team to know exactly what you are wanting to accomplish by investing your time and resources in this type of marketing tool. Having clearly defined goals is also a must, if you ever expect to be able to calculate your return on your investment in doing a blog.

Recently on Altitude Branding, Amber had a great post called, ROI Begins At The End. In the post she makes this statement:

You cannot calculate a return on anything unless you know whether or not your goals – and your definitions of both Return and Investment – are the right ones. As a marketer or a communicator, you may determine that you want to drive traffic to your site, increase subscriptions to your newsletter, get people to blog about you.

We’ve often measured success in marketing based on eyeballs. Awareness. These things are measurable. But sometimes they’re based in our own corporate egos. Is that what makes your customers do business with you? Do you know for sure that those 25 blog post mentions are moving them closer to you? Is it enough to increase their affinity to your brand, or is a sale the only metric that “really counts”? What about the journey toward that sale? Does that have value?

You have to have clearly defined goals if you ever expect to know if you are getting a return on your investment. So many, no make that too many bloggers are so hung up on the numbers, they are completely missing what is truly important when measuring ROI. Does what I am doing matter to the customer? The secret of good marketing is about one thing – your customers. Nothing else matters.

That quote comes from one of the best post I have read in a long time about content, Creating Relevant Content Is About One Thing. They go on to give four questions you should be asking yourself:

o What keeps your customer up at night?

o How do they keep themselves educated in order to do their jobs better?

o What channels (online, print, in-person, mobile, etc.) do they use to get their information?

o How do they engage with each channel? When you are considering the goals you have for your business blog, you have to ask yourself those 4 questions. And you need to ask whether your own goals match up with all four of them. If they don’t, your blog is going to fail before it even gets started.

2. Unrealistic demands and expectations for your blog.

I am not going to sugar coat it one bit. To have a successful blog which is meeting your goals and getting noticed takes work. You are going to have to make the time to post to it a lot. If you can’t do it daily, you should be setting as your goal to post to it at least 3 or 4 times a week. The frequency of how many times you post also depends on how long the post are.

If you are doing short post which don’t take a lot of time, you should be able to crank those out pretty easy. If they are long, like this one (maybe a bit too long) you are going to have to set aside some time to sit down, research and write. If you don’t post to your blog, it is going to fail. You are not going to get the “ROI” you feel you should be getting and you will let it rot on a vine.  I am serious.

If you are not serious about making the time to post to your blog, don’t even start one. Go out and buy Yellow Page ads and put up a static Web site. Then when no calls come in, you can blame the Yellow Book and your web developer. But if you are serious about giving your customers and/or clients a way to get their hands on up to date, relevant content, do a blog. If you want to market and not just advertise, do a blog. If you want to develop a relationship with your visitors so they become readers and later customers and/or clients, do a blog.

A successful blog takes time and work. But it is well worth every bit of the effort and resources you allocated to it.

3. Not being prepared to doing research on what you should blog about and being consistent in your posting frequency.

Next to the claim that I don’t have time to blog, not knowing what to write about is the next reason I see business blogs fail. I have already talked about many ways you can keep on top of what to write about on your blog. Here are some ideas you can use to help you have things to write about.

o Read other blogs in your niche

o Blog about conferences you might go to

o Take client questions and make them a blog post

o Do some Keyword Research

o Invite guest bloggers or someone from inside your own organization to blog

o Do a book or product review

o Talk about new products or developments in your own business

o Do a reader poll and post about the results

o Tutorials on how to use your product

o FAQ’s you hear every single day in your business

These are just a few and I know you can think of more. You have to have a ready source of post ideas so your blog doesn’t fail for another reason and that is consistency in the frequency of your post. If you don’t post on a regular basis, you are not going to increase your readership and your blog will not last. You will loose interest in your blog almost as fast as your readers will.

4. Not having a way for your readers to communicate with you.

If you want to get my blood pressure up there are at least a couple of things you can do on your blog. One, not having comments and/or trackbacks at all. Two, making me login or register to leave a comment.

You have to give your readers some mechanism whereby they can give you feedback. You must give them a way to comment about a blog post or to give you feedback about you, your company and/or products. If you don’t, you are not blogging. In fact, I have always been of the position that a blog without commenting on it is not a blog at all. It is just an ego stroking tool for the blogger. It is a conversation, but only a one way conversation. That type of blog is not accomplishing as far as educating your audience in a way they feel they can participate in that education.

Most bloggers who don’t allow comments usually don’t out of fear. Fear that something may be said which they may not like or may harm them. I am not saying you should not moderate comments. What I am saying is you have to allow comments on your blog. Feedback or comments from your readers, good or bad creates a conversation and relationship between the reader and the business. Keep one thing in mind, the conversation and/or feedback is taking place somewhere, why not take the necessary steps so it takes place on your business’ blog?

5. Try to go at it on your own.

I would be the first one to admit, it is easy to setup a basic blog with such tools as TypePad, Blogger or WordPress. It is also easy to see how many of these DIY blogs are now dead and no longer serving any purpose but taking up good cyberspace.

The problem is that designing, launching and implementing a blog is not what you do for a living. You are in your particular business and you are good at it. You most likely don’t understand what potential complication there might be. You are not in a position to anticipate all of the contingencies or dependencies which might happen.

And are you in the position to know what you can do as far as taking the steps to increase your search engine placement? Do you want to spend four hours online trying to find the answer to a question which you could get answered by spending a half-hour or hour with a good blog coach?

If you are serious about your marketing and making sure you have a successful blog, I urge you to hire a blog consultant/coach and a design firm which makes this their business. Whether you hire me as your blog coach or my firm as your design firm, that is up to you. There are other great ones out there who do this type of work. The key is to hire one.

Finally, before you get too far in the process of setting up your blog, consider the above mentioned reasons why a business blog might fail. Consider in your own mind if you can set the necessary goals and stick to them or whether you may not be the right fit for a blog. Not every business should have a blog. However, if you are serious about using this type of marketing tool, and you use it right, I know you will have a successful blog. A blog which will get you results.

Grant Griffiths, G? Web Media president and founder used a niche specific blog to promote his law practice. His blog was so successful as a marketing tool that he stopped all other marketing, including using the Yellow Pages. Blogging enabled him to bring in new business on a weekly basis. In fact, Grant is so sold on the power of blogging, he formed G? Web Media to provide a complete blogging package for others who need such a marketing tool. He’s also a driving force behind numerous online resource sites including the popular Blog for Profit

I’ve been blogging now for about 2 years, and I’m amazed at the amount of traffic that I get from my blog and the number of people who tell me that they first heard about me from my blog instead of my website. The word blog is derived from the term “web log”, or an online diary or journal. If the HBO series “Sex and the City” were being filmed today, Carrie Bradshaw would be a blogger as well as a columnist, I think. Why? As she experiences her revelations about life, love, and relationships, she could post them to her blog for the world to see and comment upon.

Blogging has opened website creation to almost everyone, as it takes very little know-how to get a blog up and running. In fact, many service business owners are using a blog platform as their primary website, with some of them creating static pages as you would find on a traditional website, while others are using the platform as a blog and are posting updates regularly.

There are several advantages to using blogs instead of ezines or traditional websites:

1. Search engines love blogs. The strategy that seems to be attractive to search engines today is regularly updated content. I can log-in to my blog at the beginning of a day and submit a post. Within 24 hours I’ll get a notification from my Google alerts account that Google has indexed that post.

2. Content can be distributed quickly. If you instruct your visitors to subscribe to your blog via updating services like Bloglines or Feedblitz, they’ll be notified within hours of any new posts on your blog.

3. Little web programming knowledge is required. Once your blog is set up, it’s simply a matter of logging into your account, typing the info for you post, adding graphics or photos as needed, and publishing your post to your blog.

4. Reader feedback. Your readers can give you comments and feedback about your posts almost immediately after you log an entry. Blogs are a great way to engage your audience.

Are ezines and traditional websites dead? No, because people consume information differently. Some are auditory learners and prefer to hear the info (great audience for podcasting, an audio form of blogging), some prefer to receive updates as they are published (blog readers), while others like a stable, stationary medium to which they can refer when they’re ready (readers who archive ezines or bookmark web pages).

How do you begin to blog? Here are 10 simple steps you can follow:

1. Blogging platform. The easiest way to get started is to use the free service found at Blogger.com or WordPress.com. The ability to customize your blog is limited with the free services, so I urge my clients to subscribe to Typepad.com, which will host your blog for you on their servers, or purchase a hosting account where WordPress can be installed. The downloadable version of WordPress is located at WordPress.org and is free of charge if you need to install WordPress yourself on your hosting account. I use Typepad for my blog, so many of my examples will relate exclusively to blogs hosted on that platform.

2. Name. What do you want to call your blog? Blog names tend to be attention-getting and off-beat. However, for service businesses, I encourage my clients to use keywords important to their business when naming their blog. You will also want to acquire the .com version of your blog’s name or your blog’s name with the word “blog” attach as your blog URL. After you have set up your blog, your blog provider can give you more info about how to map your domain to your blog. (Note: You don’t want to simply forward your blog to your domain name, as that impacts the URLs of your individual blog pages).

3. Look and Layout. How many columns do you want to display? Do you want links to static pages? What colors do you want to use? How about a signup box for a free giveaway? Should you use one of the templates provided or have something custom designed? Do you want your blog archives displayed? Do you want to be the only author or do you want to permit others to make posts, as well? There are many questions you’ll be asked in the startup phase about the look of your blog. A Typepad blog permits you to change your mind about your layout at a later date. The best way to determine the look of your blog is to look at the layout of other blogs and determine what appeals to you.

4. Widgets. There are a number of widgets, or add-on programs, that you can incorporate into your blog. Check your blog software’s site for more info about what features you’d like add to your blog. At a minimum you’ll want to give visitors a couple of ways in which they can receive blog updates through various updaters, or feeder services, as mentioned earlier.

5. Comments. The newest sp*am making its rounds online is comment sp*am. Don’t these guys have anything better to do? Set your comments to moderated, which means that you have to approve any comments to your blog before the post goes live. You’ll save yourself a great many headaches and time by choosing to moderate the comments.

Once you’ve gotten this far, you should have a basic blog established and are ready to begin to blog.

6. Blog content. The time has arrived — your blog is ready to accept posts. What do you write about? You can post content rich articles of interest to your target market, comment on a current event, answer questions from your visitors, present a before and after case study outlining how your business helped someone, etc. Keep your eyes and ears open for information relevant to your audience. I use my blog to bring forth info that doesn’t fit well into my newsletter format or something that arises between newsletter issues. I post my ezine content to my blog, as well.

7. Posting frequency. Blogs are just like gardens — they need watering regularly and require some care and attention. For maximum effectiveness, you need to post several times a week to your blog. I try and post 4 times per week in my blog — 2 posts are items I run across or comment upon as noteworthy in the moment, and the latter 2 are the contents of my ezine posted over 2 days. And, respond to reader’s comments when they arrive — blogs provide a great forum for ongoing discussions.

8. Blog traffic. In the same way that you publicize your website URL on everything that you do, you can similarly publicize your blog. Submitting your blogs to blog directories is another way to get traffic. A very comprehensive list of blog directories, RSS Top 55 has been compiled by Robin Good, http://www.masternewmedia.org/rss/top55/. Searching out blogs that appeal to your target market and making comments to those posts will also drive traffic to your blog. Another trick is to post your blog on social bookmarking sites like Reddit, Digg, StumbleUpon, and del.icio.us.

9. Measure the results. Some blog programs, like Typepad, have built-in statistics so you can view details of your blog traffic. Some of the feed/updater programs have built-in statistics as well, or you can install a metrics program as an add-on to your blog. Review your statistics regularly to determine how much traffic your blog generates.

10. Rinse and repeat. Don’t let the novelty of blogging wear off. Blogging is effective only if you continue your blogging efforts regularly over a long period of time. I know of several individuals who have gotten book deals from their blog and radio and TV interviews as well. Just think — your blog might be your ticket to fame!

Every service business can benefit from blog technology. Few other marketing strategies provide the quick immediacy that blogging provides.

Copyright (c) 2007 Donna Gunter

Online Business Resource Queen (TM) and Online Business Coach Donna Gunter helps self-employed service professionals learn how to automate their businesses, leverage their expertise on the Internet, and get more clients online. To sign up for more FREE tips like these and claim your FREE gift, TurboCharge Your Online Marketing Toolkit, visit her site at GetMoreClientsOnline.com

A blog is a type of website maintained by means of regular entries of commentary, descriptions of events, graphics and or video. A blog is a very simple method for promoting your individual internet business opportunity with practical and valuable content; content that can be applied to any business whether online or offline.

The written content you post on your blog is referred to as a “blog post.” Your blog posts can show up in the search engine results of Google for specific keywords that are in your posts. For example, if you wrote a blog post about “the difference between top tier direct sales and MLM,” your blog could show up in Google’s results when someone searches for “top tier direct sales”. Blog post entries are generally displayed in reverse-chronological order.

Blogs provide commentary on a particular subject or can function as more personal online diary. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. The ability for readers to leave comments is an important element of many blogs. Most blogs are generally text, although most will also include photographs and videos. Micro blogging is another type of blogging, featuring very short posts.

The following list provides some incredible statistics and the significance of a blog for today’s internet marketer.

Blogosphere Stats
133,000,000 – Number of blogs indexed by Technorati since 2002
346,000,000 – number of people globally who read blogs (COM Score March 2008)
900,000 – Average number of blog posts in a 24 hour period
There are many different types of blogs, differing not only in the type of content, but also in the way that content is delivered or written. The following are only a few examples:

Personal Blogs
The personal, traditional blog is the most common form of blog. It is an ongoing diary or commentary by an individual. Few personal blogs rise to fame but some personal blogs quickly acquire a widespread following. Microblogging is form of a personal blog which is extremely detailed and seeks to capture a moment in time. Sites such as Twitter and Facebook allow bloggers to share thoughts instantaneously with friends and family and are much faster than e-mailing or writing.

Corporate and Organizational Blogs
A blog can be private or it can be for utilized for business purposes. Blogs used for marketing, branding or public relations purposes are called corporate blogs. Similar blogs for clubs and societies are called club blogs, group blogs, etc.; typically used to inform members and interested parties of club and member activities.

By Interest
Some blogs focus on a specific subject, such as political blogs, travel blogs, house blogs, fashion blogs, education blogs, music blogs, legal blogs, etc. Two common types of genre blogs are art blogs and music blogs.

By Media Type
A blog comprising videos is called a vlog, one comprising links is called a linklog, a site containing a portfolio of sketches is called a sketchblog or one comprising photos is called a photoblog. Blogs with shorter posts and mixed media types are called tumblelogs.

A blog is primarily a website that allows you to quickly and easily add fresh content whenever you wish. Blogs are easy to publish (you only need to know how to type, easy to find (your audience can easily find your content), social (a great way to build a presence in the online community), viral (your blog posts can be virally distributed), and easy to link to and from. Blogs do require frequent and ongoing maintenance as the addition of fresh content – writing, photos, video, etc. – is necessary in order for a blog to remain effective. The content should be relevant, informative, thought provoking, etc…

There are many different blogging platforms. If you are new to blogging WordPress.com is a very simple platform for ease of setup. WordPress provides flexibility, tutorials and support and you can easily migrate your content from one blogging platform to another should you choose to switch platforms in the future. Do be aware WordPress.com can place ads on your website. However, this can be avoided if you choose to use WordPress.org By paying for you hosting, which is very minimal in cost, you gain total control of all your content without unsolicited advertisements. And most importantly you avoid the risk of never being suspended.

Now the following are a few basic action steps to start you blogging experience:

1. Sign up for a WordPress Account
2. Select a theme
3. Select a hosting account (this can be done at a late time)
4. Write Your First Blog Post

Easy Ways to Get Blog Post Ideas:
• Write down 5 things you learned today, and post it on your blog.
• When you learn something new, post it on your blog.
• When you do something fun, post it on your blog.
• When you make a video, post it on your blog.
• When you take new pictures, post them on your blog along with a description of what you did.
• When you have a strong opinion about something, post it on your blog.
• When you submit a new article or press release, post the link with a brief summary on your blog.
• If you have the solution to a common problem in the industry, make a blog post.

5. “Ping” It
When you “ping” your blog you are notifying the search engines that you have new content on your blog.
• Step One: Go to Pingomatic.com
• Step Two: Enter the name and the URL of your blog.
• Step Three: Click all blog services to Ping.
• Step Four: Make sure you ping every time you update your blog with new content.

6. Manage Comments
Comments are good; it means you have active readers. Make a point to respond to your readers who take the time to leave a comment. If someone makes a general comment you can always respond with “Thanks for your comments. They are valued.” If you disagree with a comment one of your readers let them know WHY you disagree. Don’t be defensive or confrontational. Be open to joining the conversation and supporting your opinion in a rational effective manner. Remember, you want to give your readers a reason to regularly return to your blog.

You are now on your way to becoming a professional blogger. Here are several basic tips and tricks.

• Don’t ever plagiarize. If you are quoting content from another source be sure to cite your references and include any appropriate links.
• Always be yourself and be original.
• Share your opinions.
• Avoid clich?s.
• Provide Fresh Content
• Provide real content, not just sales’ pitches. Your blog posts should not sound like sales’ pitches. You should be sharing valuable thoughts, ideas, and opinions with your readers. As a general rule in blogging and in marketing in general, you want to provide 80% content for every 20% sales pitches.
• Engage in meaningful dialogue with your readers through comments. Your audience will increase as your readers share your blog with their circle of influence and they’ll be more likely to do this if you take the time to acknowledge their interest in your blog.
• When sharing your opinions, consider framing your thoughts in such a way where you acknowledge that you could be wrong. If you come across as being close-minded to new ideas or other viewpoints you run the risk of turning your readers off. However, if you pose your opinions from a “here’s what I’m thinking right now” perspective, you could encourage some healthy debate in your comments. With that said, some of the most successful blogs are highly controversial and unapologetically opinionated.
• Check out other blogs. Examine other blogger’s styles and discover what you like and what you don’t like.

The following are several more advanced suggestions:

1. Blogging Etiquette
When you include a link to another site in your blog post WordPress will automatically “ping” that site letting them know you just linked to them. If both blogs are on the same platform you should see a reference to your trackback link in their comments section. When someone links to your blog you should always go check out their blog and then leave a thoughtful, intelligent comment on their blog. Include your blog’s URL with your name in the comment and this will not only foster two-way communication between you and the other blogger, but will also encourage their readers to also check out your blog.

2. Submit Your Blogs to Web 2.0 Sites
You can get ranks to specific keyword posts with the keyword by submitting your post to all the Web 2.0 sites with a service called Socialmarker.com. After you input your title, URL, descriptions and your username and password to each site, Socialmarker will submit your post to 20 to 30 Web 2.0 sites for you with one-button simplicity.

3. Optimize Your Blog for Search Engines
If you have a post that you want to push up in the search engine results you will want to have your keywords in the title of your post, in the first paragraph and in the closing or concluding paragraph.
A simple trick to include your keyword or keyword phrase in your title is to create a title such as “How to find/do (insert keyword)”.

As you become proficient with blogging you might want to consider advertising on your own blog. To accomplish this you will have to setup a self hosted blog i.e. WordPress.org. This will allow to place your own text or banner ads on your site or to take advantage of an advertising network such as Google AdSense. A self-hosted WordPress.org site will also provide you with much more flexibility with the layout, design and advertising options on your blog.

For additional information on blogging and internet marketing strategies to get your internet business opportunity off the ground please C1ick Today’s Internet Entrepreneur

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Blogging software is really a simple Content Management System (CMS) that easily adds new pages and integrates them into your site’s navigational structure and linkage.

Blogs and blog posts are naturally search engine friendly because they are text-rich, link-rich, frequently-updated webpages that use stylesheets or CSS, and have very little extraneous HTML.

Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page. But depending on the blogging service or software you use, the results may look somewhat different.

If you follow some simple rules for search engine optimization, your blog can rank much higher than static website pages in the search engine results pages.

Here are the most important rules to follow to get your posts listed for keywords of your choice.

1. Use your primary keyword in your blog domain

Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for.

For example, if you want your blog to get found for the keyword “rss” get a domain with the keyword “rss”, or use the keyword in a subdomain. Getting a domain name with your own name might make for good branding, especially if yours is a personal blog.

But if you’re doing it for business and want the targeted traffic to flow your way, keywords in the domain or subdomain are a move in the right direction.

2. Use your primary key phrase in your blog header tags and the title of your posts

If your primary key phrase is “business blogging” make sure that the word business, or blogging, or both, appear in your blog headers (the H1 or H2 tags) as well as the title of each of your posts.

Most blogging software will take the keywords in your post title and put them into the file name of the permalink posts it creates.

For example, if you have a blog on Blogger and title your post “Search Engine Optimization For Blogs”, Blogger will automatically create a page with your post and name the file “search-engine-optimization-for-blogs.html” or something similar.

With other server-side software like WordPress and Movable Type, you may require the mod_rewrite command to save the title of your entries as a permalink.

3. Use your secondary keywords in the body of your post

If you want to get listed for secondary keywords use them infrequently in the body of your post and pepper your blog titles or links with them appropriately. Don’t overdo this or your posts will end up sounding unnatural and spammy to readers.

4. Use your keywords in the anchor text of links

Keyword in links have more importance than simple text. Use your primary and secondary keywords in the anchor text of links when linking to other blog posts or to other pages on your main site.

Link keywords where they naturally appear in the body text, but again, don’t overdo it, or you’ll end up with spammy looking pages.

5. Make sure search engines can spider your blog easily

Set up your blog so that the side navigation bar is present on all pages. Make sure your archives and previous posts are accessible from all pages of your blog so they get spidered easily.

6. Get backlinks from other blogs or websites

Links pointing to your blog or posts are essential to build pagerank and make your blog rank higher in the search engine listings. I recommend that you focus your linking efforts on the methods here.

Submitting to Blog Search Engines and Directories:

Submitting your blog and RSS feed to blog search engines and directories is essential for getting high-quality links back to your blog.

Link Exchanges:

Many similarly-themed blogs are often willing to exchange links with other blogs and form richly interlinked networks or communities. Link exchanges with other blogs are easy to implement with most blogging software.

Trackbacks:

You can also get links back to your blog using trackbacks. One of the disadvantages of using Blogger is that it does not automatically create trackback urls that others can use to link back to your posts.

But if trackbacks are an important component of your linking strategy, I would advise using another software or system that adds this feature automatically.

Comments:

You can also get back links to your blog by posting legitimate comments in response to posts on other blogs.

7. Update frequently

There’s no better food for search engine spiders than fresh content.

Post and update your blog frequently using all the rules outlined above and there’s no reason why your blog will not get you top rankings in a short period of time.

8. Stay put

Once you create your blog, try to stick to the same domain and blog host or system for as long as you continue to publish.

You could end up losing a lot of your traffic, your readers and all your search engine listings if you decide to move.

For more ways of building traffic to your blog, read the article “How To Build Traffic To Your Blog”.

Priya Shah is a former journalist, editor and online publisher, website promotion and SEO copywriting consultant. She runs a content marketing agency that offers optimized content creation and syndication services.

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Keywords and Writing

1. Unlike other web content, a blog is more social, personal and informal. Use a casual tone while writing. You can earn money by blogging with the help of AdSense and affiliate marketing.

2. Don’t write blogs on just about anything. Choose your niche carefully; preferably something that really interests you.

3. Before writing, do some research and find the right keywords to use in the blog. This can be done by thinking of words people are most likely to use while looking for your blog and by using some keyword research tool.

4. Choose keywords that are less competitive and target the long tail keywords.

5. Create attractive blogs by customizing the look of the blog while feeling templates.

6. Make sure that the content of the blog is of great quality; it is the quality of the blog content that makes a successful blog.

7. Don’t just write content; do some research to find the right content for the blog.

8. Write your blog in such a way that it will become the main source of information you are writing about.

9. Don’t place all your blog posts on a single post; just a few.

10. Make sure you spell check your post and proofread it before submission.

11. Titles play an important part in the blog post so create catchy titles while using keywords over there.

12. If you have long posts, use sub headings – use keywords in subheadings.

13. Wherever possible, add some italic and bulleted text containing your keywords.

14. Stem your keywords. Use singular, plural, past forms, etc.

15. Make use of synonyms and don’t spam your blog with one and the same keyword.

16. Your URL also has to be keyword rich.

17. The more posts you have on the blog, the higher is the chance of getting found on search engines through targeted traffic.

18. When writing blogs, make it a point to add sources and references for matter.

19. Blogs become user friendly and easy to navigate by building an index on the blog.

20. Link to other similar blog posts on the internet.

21. Use and add tags carefully in the blog post.

22. Moderate all the comments you get.

23. Promote the writing of comments, and answer all comments you receive instantaneously.

24. It is better to have a long blog divided into divisions.

25. Include an ‘about us’ page on the blog for newcomers to learn more about you and what your blog boasts of.

26. Write for the readers not for the search engines i.e. Do not do keyword stuffing.

27. Interlink the blogs within the contents.

28. Make your top posts prominent.

29. Write blogs with a positive note, and not how negative something may be.

30. Give a first hand narration of what you know or have experienced.

31. Instead of repeating points, find and add new angles to a discussion.

32. Be the first person to write on the topic you have chosen.

33. Never duplicate content; you can be jailed for this.

34. Write about one subject per post.

35. It is better to write on evergreen topics which will remain fresh and in demand even after a few years’ time.

36. When writing for a blog, write on topics that people will want to read and share.

37. Make it a point to add keywords to the start, middle and end of each page.

38. Make sure you cover topics and FAQs thoroughly in your niche.

Designing and Maintaining

39. The blog design is important; so make it easily readable with the right background colors and placement of text.

40. Color for the blog should be chosen carefully.

41. Avoid using fancy and small fonts on the blog as they are difficult to read.

42. All white spaces or spacing between elements of the blog have to be removed.

43. Place some emphasis on the blog design not for SEO purposes but to attract the attention of visitors and have them returning for more.

44. This does not mean you need an elaborate blog design; something simple is sufficient.

45. Blogs have to be updated regularly, with a minimum of 5 blogs per week, if not 7. This content helps generate traffic and thus income for you.

46. Your blog should be easy to subscribe perhaps through RSS, mobile subscription and emails. People should also be able to digg your posts.

47. Your blog should make it easy for people to contact you when required.

48. Blogs should run with a good link building campaign.

49. Work to get as many links to other blogs from your blog. People tend to find out who links to them and in exchange, will also link back to your blog.

50. With all this linking, it is important that you check your statistics and analytics on a regular basis and make the required changes in your blog.

51. All the categories of your blog should be well organized.

52. Don’t place too many ads on the blog.

53. Use the help of research, surveys and polls to make your blog more interesting. It also improves the quality of your blog.

54. All important contents of the blog should be placed ‘above the fold’.

55. Make it a point to add images to the blog, and to optimize them.

56. Ad visuals in the form of blockquotes, videos, charts, graphs and photos are important for a blog.

57. Work at integrating these ad visuals into the blog and not at bombarding visitors with the ads.

58. Speed in downloading is important in blogs, so maintain a low page size.

59. Choose and create a decent logo for your blog, and display it with your posts.

60. This logo should link to the home page.

61. The functionality of the blog is enhanced with plugins. In the process, it also saves time.

62. When archiving a blog, you have to archive it according to topic and not go by date.

Promotion

63. Make sure you optimize and distribute a press release announcing the start of your blog.

64. Use the help of blog directories to promote your blog.

65. Forums and other similar blogs can be used to promote your blog by participating, and by commenting in them.

66. Online communities are effective in promoting a blog.

67. Participating in social networking sites like Facebook, orkut and MySpace are effective in promoting your blog.

68. Simultaneously, your blog URL has to be included in social media profiles.

69. Work at researching and commenting on various industries related to your blog.

70. Article marketing is a great tool for promotion of the blog.

71. Use pingomatic.com to send out notices and pings.

72. Online blog communities are great for blog promotion. You could also create your own community to promote the blog.

73. Dig and stumble upon are feasible options for promoting the blog.

74. Let others know about the updates on your blog by using Twitter and Jaiku micro-blogging.

75. Make your own videos and post them on YouTube, podcast and Vlog directories.

76. Every time you post a new blog, remember to post and thus make a network

77. You can attract new visitors to your site by participating and getting involved in a community.

78. Inform others about your blog; and don’t feel shy to say you have a blog.

79. Include you blog URL in all your email signatures.

80. Never attempt Black Hat SEO techniques as these are unethical SEO techniques.

81. Like all businesses, you have to work at first building your visitor base to your blog, and then at earning money online.

82. Keywords have to be used in linking texts.

83. This keyword linking text can also be used to get and exchange links from relevant sites with high PR.

84. Your signature should have a link to your blog so that the posts you make to forums, outgoing mails, etc work at promoting your blog.

85. Look at other blogs for ideas- http://www.bloglines.com and http://www.technorati.com are great sites to visit to get ideas from other blogs.

86. Meet and interview famous and interesting bloggers.

87. Though SEO may be time consuming, it gives long lasting effects and is better than the quick social bookmarking where results are not long lasting.

88. Blogs have to be submitted to major search engines.

89. Blogs have to be submitted to blogging directories using keywords for links.

90. Work at becoming an expert in your trade and also a specialist in your topic.

91. Make an account in stumble upon where you have to stumble good stuff and make new accomplices.

92. Work at growing, and sustaining your audience.

93. Be careful of ongoing discussions on your blog.

94. Make it a point to keep track of visitors, with the help of some analytic software.

Final Words

95. Don’t concentrate on short term benefits of your blog- work at increasing your readership base.

96. Be as helpful as possible, whenever possible.

97. Keep some time solely for your blog.

98. Be patient as blogging is more like running a marathon, and not a 100m sprint.

99. Learn and make improvements from previous mistakes.

100. Though the going may be tough, perseverance succeeds.

For further information, please visit SEO Consultant Specialist’s Blog

Abdul Hayi Mansoor
SEO Specialist and Article Marketer

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